Presentation
*Recommended to watch in full screen*
Starbucks – Instagram
Instagram is one of the most used and popular social media platforms, created content by most companies and businesses to grow and share their work. Starbucks uses Instagram to promote and share its latest sales, offers, and new stock refreshments for its users. The page consists of highlights for past updates, as well as its Christmas season theme for the upcoming Winter season. As shown in the figure, several bright colours of the Christmas theme can be seen featured within the drinks on their posts.
The target audience stands for those who are interested in anything associated with coffee, chocolate or hot&cold shakes and drinks with Starbucks. You can find teens and adult’s mainly at Starbucks as well as online. Comment sections can be seen on every individual post when clicked on, they come on the right-hand side when viewed on a Desktop, however, on mobile, they can be viewed at the bottom of the post with the likes and shares buttons both just at the top of every comment section. The more likes, the more the post becomes visible to a user’s followers and more related content appears on their feed page.
Apple – Youtube
The core of the video is aimed to show or teach people that they shouldn’t bottle up or hide their mindful thoughts in a box, but however, can find something unique out of it. From the video, I managed to achieve and see that the main character had written a story based on her struggles and how she’s feeling, the pages then get exposed by the wind and her story is now out to the audience that it was once hidden from. Apple comes into this video from the laptop the main character uses, which looks to be seen as a MacBook, that’s how their product is presented throughout.
In addition, even the song “Come out and play” By Billie Eylish talks about being isolated and allowing a person to be open, she speaks about the piece of paper that’s used throughout the video, and expresses the characters feeling through a calming song.
The audience targetted audience listed for this can be anywhere from ages above 13, as laptops are mainly used for work purposes, teenagers and adults working in a workplace or educational place may want to purchase the MacBook. However, not made for kids.
Comments can be viewed from the bottom of the video, many of which appear positive and pleased with the calming video for this particular product.
JD – Tiktok
JD uses its social profile through Tiktok to raise its views and awareness of its latest releases on shoes and branding clothing. The advertisement shown in the video below is a video that was found on the opening page of Tiktok, which then links to JD’s TikTok profile, allowing users to further view products and prices.
However, the first video released to their profile is only about 10-15 seconds long, meaning the video was only released to give teasings for the real thing, almost down as a preview to what the user should expect. The audience is mainly aimed at those preferably wanting to reach the Christmas sales and or people who are searching for comfortable branded clothing. The popular age rages stand from 11-20 yrs.
Comments and engagements through the posts can be viewed and seen through the comment section which is located on the right side of the video, along with the likes button and share button. Likes are used to count up the number of people who liked the video, this allows Tiktok to then analyse which type of content the user likes, and show more of them through their for-you page.
Reference
https://www.youtube.com/watch?v=LGGTBd6w6Z0