RP2 – Multi-Channel UX – Rana's Graphical Designs

Getting your advertisement across to your audience is highly important when it comes to marketing and business. Finding ways of communicating with your audience can often be a challenge, but there are different ways to reach and get your target audience.

*Advised to watch the presentation in full screen*

https://www.youtube.com/watch?v=IFai3JFSLTc

Examples of Multi-Channel

Email
Social Media
Print
Mobile
Display Ads
Television

YouTube

To start easy, YouTube is a well-known and common place you often find people browsing in their spare time, which gives a better opportunity for brands to advertise over clips. This allows viewers to see and acknowledge the advertisement video, click on the provided link the advert may include and see further what their brand has to offer.

A great example of YouTube’s advertisement is DELL-EMC’s advert on their newly released laptop, the ‘XPS 15’. The video is only about 30 seconds long but shows a clear and meaningful motion of the laptop’s features. This includes its quality in HD, an analysis of the laptop’s speed and how easily the motion on the laptop runs smoothly.

The video includes a link to the bottom left corner that says ‘Learn More’, allowing their audience to click and access their page to read and become more familiar with their advertisement.

Websites webpage to the YouTube video posted of advertisement.

However, one negative that could affect the video’s lack of views is your ability to skip the ad. Most people now on YouTube would prefer to skip all ads and get straight into their video, allowing the ad to be none skippable can give time for the audience to sit and watch through, to get their advertisement across. Another negative that their clip uses, 2 ads follow after each other. When referring back to the audience, we realise that having more than one ad can often become slightly irritating to some people, so having your ad played as the second played ad along with the ‘Skip’ button means that the 30-second video becomes less successful as it should be.

Email

Sending emailed promotions and ads is another commonly used user experience that brands now use to advertise their latest offers and news. Take for example H&M which usually sends their latest discounts, codes and offers to emails that get categorised under ‘Promotions’, this happens because their’s often many more brands that do the same, such as SHEIN and BOOTS.

Giving by how Gmail organises advertising for these brands, I would say that it is successful in a sense of organising the emails and keeping all promotions and sales in one place for easy and quick access, but can also be looked at as unsuccessful because of the exact location, it’s often forgotten about. Since promotions are down under ‘categorise’ people are more likely to check their inbox only rather than all their categories when opening up their emails, which can leave sales and promotions such as these in the dark.

Mail

If there’s one way to reach your audience in the morning, it’s sending in leaflets the morning with discounts and written news filled with updates and information. Not many brand deals use mail to reach their audience, however, it is quite an effective but calming approach to take on your audience.

SHEIN leaflets to show their advertisement.

Take SHEIN’s leaflet as a simple example of an advertisement. SHEIN had sent in their leaflet with a recent purchase I had made from them. The leaflet consists of their recent releases for their summer collection titles ‘Time to blossom’, making it easier to find on their page, along with their ‘Extra 15% off all orders when using their provided code below. What makes this a lot more successful is the provided barcode that can be scanned through your device which then directs you straight to their page, allowing their audience to be taken to their summer deals and offers ready for you to purchase and use their discount codes.

Instagram

Social media is another common way brands prefer to market and advertise their sales through pop-up ads. For the example shown below, we have Chanel Beauty that had popped up on my feed, promoting their new collection of travel essentials, containing their new mascara, hydrating cream and lipstick. Because Instagram is such a popular and commonly used platform, many people are more likely to view and see this advertisement which makes it successful for the brand.

Clicking on “Learn More” allows the audience to be directed to Chanel Beauties Instagram profile page, where they can like, comment and share their posts, interact and even post their posts to their story, allowing more viewers to see and follow their page. People can click the ‘Follow’ button to stay up to date with the latest Chanel content, which will appear on their feed every time they post.

What makes this an even more successful way to advertise, Instagram allows brand pages to link their shop page under ‘View Shop’, which directs their audience to their page, giving them quicker and easier access to purchase and view their latest products, more details to these products can be found on their website description and their Instagram posts description.