Daylesford Festival
A harvest festival that evolves around entertainment and educating about food. The festival includes many activities for all participants aiming to connect people with nature before the winter season falls in.
Efficient – The festival includes a page on their website about their festival, what’s included, and activities involved, detailed descriptions of the events taking place as well as all the other important details such as prices for tickets and entry dates are included.
Effective – One very effective look at the website is the shop included at the bottom of the page. Festivals that often include their own merchandise tend to give a better outcome to their events, leaving a memorable purchase of the event which can be later used for future events to the festival that they may wish to take part in.
Utility – Because the purpose of the festival is aimed around farming and harvest, it only makes sense for the website’s resources to link with the festival’s information which includes what’s available, ongoing events within the festival and other extra information such as contact and ticket prices.
Memorable – A simple design with a simple layout to the website can be easy to remember in some areas, however, due to the colour choices and the simple presentation of the layout choice, a simple design can reflect and look very similar to other basic designs websites that are created to this standard for other purposes making it not as memorable or ‘special’.
Learnable – The website has a clear yet very simple design, non-complex navigation around the web page which makes it quite a large aspect in being successful, easier to adapt and use.
Safe – yes, a provided lock beside the URL is included meaning any sensitive information provided on the website is secure.
The Users: Daylesford’s festival has a different audience target group than other festivals may be searching for, wanting to bring in groups and people who have a love for growing and harvesting food as well as wanting to learn and understand more about what they eat then celebrate to it.
User’s Need: The website is designed to help the show and produce what may be shown throughout their time at the festival, looking for certain activities that may take place as well as other activities and sources of entertainment that may be put in place for the festival. New’s and updates, along with time and place is also provided on their website to help users find exactly where and when the festival may be taking place.
Goals: To attract the correct audience group from all mixed ages in order to have a full art festival open to everyone, attracting as many people as possible to then make the festival successful.