Greenbelt Festival
A large Christian festival created around focusing on justice and promoting faith, related campaigns.
Efficient – The website includes much information and news of the festival as well as updates and agreements to newsletters for immediate updates through emails.
Effective – the festival’s website includes a range of different resources such as social media pages such as their Instagram page, news/information with updates, tickets and even offers to those who may want to work and participate with their festival and oncoming events.
Utility – The website includes every category needed to introduce its audience, every category is referred to help make sure the website’s purpose stays valid and is helpful to its audience.
Memorable – Design layouts include several colours used, animations across the page and a bright, open appearance to its audience. Formatting with designs that link with the festival as well as being presented as a successful website.
Learnable – Because of the set design, learning where everything is across the page may be challenging. Having such an active design on a website can be unforgettable to adapt and learn with.
Safe – yes, a provided lock beside the URL is included meaning any sensitive information provided on the website is secure.
The Users: Although the Greenbelt festival is known for its religious festivals, it does not have a particular target audience or is it aimed at those who are Christian. Greenbelts website shows and lay’s out on their website “Whether it’s your first time or your 15th, you can expect a warm welcome – regardless of ethnicity, gender, religion, sexuality, disability or background” indicating that although it is a religious festival, the same warm welcome is given to all attending.
User’s Need: Users search the website to see and view all occurring events and activities that may take place within the festival. Checks for any updates or changes to the festival will also be under updates and news on the website for the users to check-in and be noticed. Prices and costs of tickets and other purchases that may be made to the festival are also included on the website which the audience may take note of before attending.
Goals: To attract the correct audience group from all mixed ages in order to have a full art festival open to everyone, attracting as many people as possible to then make the festival successful.